The Logo Design Process – From Concept To Completion

In this post, we’ll discuss the standard logo design process that most of the design agencies follow. These agencies do not necessarily stick to the same process, there may have slight variations, but more or less the track is same.

Getting started:
When the client approaches a design agency, some initial email are exchanged between the representative of the agency and the client in order to gauge the client’s needs. The representative may then ask you to fill up a questionnaire comprising of questions and details about your design and the ideas you have for your logo. After which, you may receive a proposal prepared by the agency.

The Design Brief
It is one of the most important and most overlooked phase of designing. People don’t take it seriously and end up with something that they did not ask for. Enlighten your designer abut the minutest details that you want to see in your logo. Specify the colors, icons, typeface and the rest you like in your design. Ask him/her for different possibilities. Don’t proceed until and unless all points are clear.

Research

This phase involves designer’s effort as he/she needs to research what is required for the project. The research involves looking up your competitors (that you have provided), delving into the industry and searching for various other logos in the same industry.

Research is another decisive phase in the logo design process since this assures that your logo will be different from the competitors and it sets a benchmark for your brand as well.

Sketching & Development
The next phase of the project is developing the logo design. Crafting the logo design is where creativity comes in. Based on your design brief and research conducted, the designer will bring his/her creative ideas out depending upon the skills and expertise. The designer will brainstorm and sketch down his/her ideas.

Typeface and color:
The designer will send you the right typeface (as per his standpoint) to review. After your feedback, he/she will then experiment different concepts, colors, and layouts. Reputable design firm, like BrandedLogoDesigns, will always keep you informed with each and every update regarding the design and ask your feedback.

Delivery:

After getting the final look of the design reviewed by you, the designer may do a few tweaks and fine tune the designs. Soon after that the design will be forwarded to you. Make sure to ask for the files you are going to get your design in and make sure that the design can be applied to the stationary, website, as well as different accessories easily.