Tom & Jerry is one of those worldwide recognizable cartoon duos that made our child so entertaining. Most of us remember the lion roaring before the cartoon starts; let’s talk about him. The lion was named as Tanner and appeared in all Technicolor films and MGM cartoons by Metro-Goldwyn-Mayer, a Hollywood film studio.

Tanner was not the only lion that worked for MGM, the studio has a long established relationship with the loins. The logo was, for the first time, faced with the lion named Slats that was used for the first MGM version and for the original Goldwyn Pictures design. He was the one that roared quietly at the beginnings of MGM's silent films.

Jackie, the next lion, was the first MGM lion with an audible roar in the movie. He introduced MGM’s first talking movie, White Shadows on the South Seas.

Director Bill WATSON with MGM Leo (Jackie) in 1928

Telly and Coffee were the two lions that were briefly used in the Technicolor tests but had very short-lived careers.

1932-1935 Technicolor test (Coffee)

The fifth & probably most famous lion was known as Tanner that was used throughout the golden age of Hollywood.

Tanner, 1934-1956 MGM Loin

1956-58 (Lion George)

Followed by the brief reign of the sixth lion, George, MGM selected Leo the Lion in 1957. Leo, the seventh loin,  is the longest serving loin of MGM. He was also the youngest among all the lions when MGM filmed his roar.

Alfred Hitchcock and Leo

It was an extremely challenging task to film a lion for the original logo.

In 1965, as an effort to update its image, MGM employed Lippincott to create a more modern logo. The result was called “The Stylized Lion,” and it was seen at the front of three movies in the 1960s, including Grand Prix (1966), 2001: A Space Odyssey (1968), and The Subject Was Roses (1968).

MGM still logo

The still was later utilized by the MGM Grand casino (Las Vegas).

The MGM Grand Las Vegas

The crave to have a distinct identity and cope with the newest trends makes businesses go for re-branding. Same were the reasons for one of the most popular magazines on this globe that has turned 119 this year, The New York Times Magazine, to undergo a redesign.

Revised logo:

Times readers may have observed three changes hailed in the magazine’s logo. The letters in the previous logo were tightly spaced, whereas the new logo are more graciously spaced to make it more legible.

New typefaces

The changes in typeface were not confined to the logo of the Times magazine. The publication has also put forth a whole new set of original fonts. Henrik Kubel from A2-Type created these typefaces. Interestingly, none of these new fonts has even been titled yet.

NewYork Times Magazine Fonts

Redesigning For The Web

One of the prime goals for an editor is to make the publication more friendly to the readers online, which the magazine struggled to successfully manage.

Social media logo

With the intention to ramp up the web presence of the magazine, it’s obvious that Silverstein also focused on the social media in the redesigning process, specifically the magazine’s social media logo.

Cleaner page layout

The redesigning of the publications also exceeds just the typography. In keeping pace with the design trends of simplicity in the last, couple of years, Silverstein also decided to present a much cleaner layout for the magazine’s pages.

The mission behind the redesigning process was to make the magazine more prominent and egress from the shadow of its long-familiar parent, The New York Times. The New York Times Magazine, by constantly budding in its design approach, certifies that it still stays relevant for the readers, even 119 years after stepping into the publishing industry for the first time.

Logo Designs - Misperceived

It is no secret how important a logo is for a company, but I think people are overestimating it, nowadays. Businesses have now associated entirely unrealistic expectations for what their logo can do for their brand and business. A logo is not more than the simple mnemonic that is used to mark products and marketing stuff so that people know whom it belongs to or who is trying to convey something to them.

The logo design itself only enunciates what the brand already broadcasts. The logo cannot create your brand image. It can just refer to it.

Even worse, people believe that the problem of their company will be fixed by redefining their company visually, which is not the case. This has increased the pressure over the designers, as companied expect a logo that tells a story, is visually appealing and set them apart. For me, designers should consider their logo as the first step with which the journey of miles is covered, rather than the last step to success.

So when you’re presented with a newly designed logo, avoid looking at it to see the story. Rather, look at it to make sure that it lacks anything that can visually offend or suggest something entirely different from your company’s brand. When the McDonald’s logo was created, it was not expected to express an entire story, instead people take it as a representation to their business. 

Have trust in the designer and give him the space to utilize what he/she has discovered about your company as well as your ideals to articulate for the rest.

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