New York Times Magazines Has Revealed Its New Logo And Typography

The crave to have a distinct identity and cope with the newest trends makes businesses go for re-branding. Same were the reasons for one of the most popular magazines on this globe that has turned 119 this year, The New York Times Magazine, to undergo a redesign.

Revised logo:

Times readers may have observed three changes hailed in the magazine’s logo. The letters in the previous logo were tightly spaced, whereas the new logo are more graciously spaced to make it more legible.

New typefaces

The changes in typeface were not confined to the logo of the Times magazine. The publication has also put forth a whole new set of original fonts. Henrik Kubel from A2-Type created these typefaces. Interestingly, none of these new fonts has even been titled yet.

NewYork Times Magazine Fonts

Redesigning For The Web

One of the prime goals for an editor is to make the publication more friendly to the readers online, which the magazine struggled to successfully manage.

Social media logo

With the intention to ramp up the web presence of the magazine, it’s obvious that Silverstein also focused on the social media in the redesigning process, specifically the magazine’s social media logo.

Cleaner page layout

The redesigning of the publications also exceeds just the typography. In keeping pace with the design trends of simplicity in the last, couple of years, Silverstein also decided to present a much cleaner layout for the magazine’s pages.

The mission behind the redesigning process was to make the magazine more prominent and egress from the shadow of its long-familiar parent, The New York Times. The New York Times Magazine, by constantly budding in its design approach, certifies that it still stays relevant for the readers, even 119 years after stepping into the publishing industry for the first time.